Big business knows that people are like goldfish when it comes to most things because most of us will forget more things than we will remember. That’s why you get a wide range of flyers in your mailbox every week, it’s your reminder. In today’s business environment you need to constantly remind people that they need their air conditioner serviced or need another serve of your nice fresh pizza!
Social media works because it reminds your clients you exist. They already love dealing with you, they just forget that you are there and all the great stuff you sell. It’s your job to remind them and these days you can do that easily by using your web site the way it was meant to be used.